Fractional Director of Marketing
Strategic marketing leadership designed to accelerate your B2B and HR tech business. Get the expertise you need, without the full-time commitment.
As a small B2B tech company, you face a unique set of challenges. You’re navigating complex markets, constantly innovating, and working hard to get your solutions in front of the right decision-makers. But without dedicated marketing leadership, executing a clear, effective strategy can feel overwhelming.
We know how hard it is to balance day-to-day operations with the need for strategic marketing that drives growth. Hiring a full-time marketing executive may not be feasible, yet you still need expert guidance to elevate your brand, generate leads, and stand out in a crowded marketplace.
At Marked Growth Consulting, we provide fractional marketing leadership tailored to your needs—offering the strategic direction, hands-on execution, and scalability you need, without the cost or commitment of a full-time hire. We're here to help you succeed, so you can focus on what you do best: building innovative solutions.
Here's how we help...
STRATEGIC LEADERSHIP
Develop and implement marketing strategies aligned with your business goals, overseeing brand positioning, messaging, and target audience.
TEAM LEADERSHIP
Oversee and coordinate the efforts of internal marketing teams or external vendors (e.g., agencies, freelance content creators).
CAMPAIGN MANAGEMENT
Plan and execute marketing campaigns, including digital marketing, content creation, social media, and email marketing
BUDGETING & ANALYTICS
Manage the marketing budget, ensure efficient allocation of resources, and use data analytics to track performance and optimize campaigns.